SPECULATIVE FUTURE #1 With no business or tech background, Jordan turned her highly opinionated, insanely popular headphone reviews into an empire. How did she turn likes into buys? Everyone knows, I have strong opinions on headphones. I want sustainable, durable products that look good, hold 1 up, and sound so good they make you cry. I started doing the review videos just for fun. Suddenly, I had an audience. Then, before I knew it, I had a really big audience. My fans kept reaching out to me with ideas. It was, “You should design your own headphones,” or, 2 “You should charge for personal advice.” These were not things I knew how to even consider, let alone do. I started asking some of the new AI tools for help. These tools became my digital team. For me, the first winning strategy, in addition to building my audience, was partnering with companies I admired to help them 3 refine designs before they went to market. My digital team members helped me learn how to incorporate my business, pitch to investors, design my brand, set up payments, refine my offering, get it to market, and run my first marketing campaign. Basically everything. 4 Eventually, I realized I no longer needed to partner with these companies. I had relationships with designers, manufacturers, and distributors. I had loyal customers. It was time to make my own products. I used digital team members to vet partnership opportunities, draw up contracts, and optimize my audience outreach. I just had my weekly meeting with my new digital CFO. The way I think of it is, I have six human team members and hundreds of digital ones.