SALESFORCE FUTURES SPECULATIVE FUTURES Will personal AI come from new or existing providers? Companies with vast resources, including data, compute, and intelligence, would seem to have the advantage in a race for personal AI market share. When new upstarts like Rabbit and Humane emerge, one question you often see in the comments sections where people discuss such things is, “Great, but why can’t I just do this on my phone?” Still, disruptive technologies have a way of disrupting established paradigms. Might new providers emerge who take the personal AI market in totally unexpected directions?