SALESFORCE FUTURES At Salesforce, our mission is to anticipate, imagine, and shape the future. In this section, we imagine some of the ways things might play for personal AI over the next 3-5 years. For each of our three big questions, we consider a pair of possible futures, bring these futures to life with speculative artifacts like ads, news articles, and product pages, and call out the most important questions and implications for businesses to consider. metadata Each future is calibrated with three potential measures of impact. SURPRISE FACTOR How unexpected is this future? TIMELINE How far out is this future: near-term, long-term, far-out? SCALE Could this future scale from a local to global level?