3 SALESFORCE FUTURES ANTICIPATING PERSONAL AGENTS: VIABILITY A note on privacy “Consider this thought experiment We’re already sharing a lot of about personal agents and privacy. our lives online and are under Imagine being constantly surrounded pressure to share more. Recent by cameras that track your location in ads for the Meta/Ray Ban smart space, sensors that track your emotions glasses emphasize the benefit and thoughts, and devices that record of live streaming and recording every word you say. This is the kind of while continuing to, in the future we foretold in Minority Report, specific ad in question, dance and it was not a future people wanted through the streets wearing to live in. a yellow jumpsuit. New AI tools, such as Google Gemini, How many people would put up with default to requiring access to that in exchange for an agent that all your personal messages could give you answers grounded and permission to retain your in the best intelligence? Who would conversations for years. actually be willing to give their agent Peter’s thought experiment enough context to ensure its actions are highlights the complex trade- as accurate as possible? I know a few offs around privacy and utility, people who would make that trade, but what we’ve referred to for more I know a lot more who wouldn’t. than a decade as “the creepy or cool equation.” If sharing your data creates sufficient value for you in return, it’s cool. But if PETER SCHWARTZ you perceive that the company CHIEF FUTURES OFFICER AND asking for your data gets most ADVISOR, OFFICE OF THE CEO SALESFORCE of the value, it’s creepy. ISSUE 1: PERSONAL AI | 23