SALESFORCE FUTURES SPECULATIVE FUTURES Who pays for personal AI? As the old proverb says, you don’t get something for nothing. Whose interest will the agent act in? While incentive structures lurk in the background of our current technologies, we believe the intimacy of agentive interactions makes the value exchange between users and buyers far more explicit. The way this market evolves determines who controls knowledge, who controls information, and whether access to personal AI is a privilege or a right.