Marketing Trends across Financial Services 06 Customer Experience Is Key, but Not without Challenges Today, 70% of consumers and 82% of business buyers Top Financial Services Marketers Lead the say technology has made it easier than ever to take their Customer Experience Charge business elsewhere.* How can banks, insurance companies, or wealth management companies win wallet share among highly connected customers? Many agree that customer experience is the new battlefield for oyalty, and top marketing teams are leading customer l the char ge. 80% 0 High Performers vs. /o of marketing leaders in the financial Underperformers services sector agree that their company is increasingly 2.3x competing on the b asis of customer experience more li