DETAILED FINDINGS: 04 | Data Analytics and Optimization Eighty percent of marketers don’t have access to daily or real-time Between sporadic reporting cadences and the inability to connect reports. Rather, they typically generate or receive reports on a monthly marketing investments to business outcomes, 76% of marketers or weekly basis. They are only able to analyze results in retrospect, and do not feel that internal and external stakeholders are very aligned can’t pause or double down on ad spend in real time. in their understanding of marketing data and analytics. Without alignment across stakeholders, marketers face an uphill battle in driving growth for their businesses. Frequency of Full View Cross-Channel Performance Alignment of Key Internal & External Stakeholders on Reporting Understanding Marketing Data & Analytics Not aligned Very aligned 7% 24% 38% 28% 14% 6% 8% 6% Somewhat aligned Real Time Daily Weekly Monthly Quarterly We don’t 69% currently do this salesforce.com 18