DETAILED FINDINGS: 01 | Growth: The New Marketing Mandate Why does growth success lag for these marketers? What holds them With the convergence of technology, data, and growth, the way back from optimal growth? The most common barriers are directly marketers integrate, manage, analyze, and optimize their data related to data: a lack of a unified view of performance, real-time has become a critical component in how they approach growth insights, and data management. Other barriers are also tangential to across their organization. data: misalignment across teams on measurement and reporting and lack of resources. Ranking of Growth Marketing Barriers 1 Lack of a unified view of performance 2 Lack of resources and talent 3 Misalignment across teams on measurement and reporting 4 Lack of real-time insights 5 Data mismanagement Total Ranking Based on Top 3 Choices For Respondents salesforce.com 10