DETAILED FINDINGS: 01 | Growth: The New Marketing Mandate One dimension of growth marketing to consider is the timeline. Is Another important dimension is revenue growth. In 2020, marketers growth focused on the short term, especially for public companies look to achieve signi昀椀cant growth with more direct-to-consumer that need to deliver value to shareholders on a quarterly basis? Or is marketing tactics, connected customer experiences, and diversi昀椀ed growth more long term, where the horizon may be four to 昀椀ve years, products and o昀昀erings. They also are aligning their e昀昀orts with sales with medium-range targets along the way? initiatives and strategies to drive company growth. How Marketers Describe Their Focus on Growth Ranking of Marketers' Growth-Related Sales Initiatives Short term Long term 12% 30% 1 Direct-to-consumer growth 2 Connected customer experiences across marketing, sales, service 3 Diversification of products/offerings 4 Acquisition of new products/brands/offerings 5 Sales growth via standard brick-and-mortar sales A mix of short and Total Ranking Based on Top 3 Choices For Respondents long term 58% You never want to always think in the short term because you’ll miss the big picture. If you only look at the big picture, you have to figure out baby steps to get there. “ — Director, Marketing + Strategy, Media + Entertainment salesforce.com 8