CHAPTER 1 CHAPTER 2 CHAPTER 3 The Fourth Industrial Revolution In the late 1700s, steam became a new power source and helped usher in the First Industrial Revolution. We kept moving forward, building on previous technology, going from electricity, to computing, to what we’re experiencing now: artificial intelligence. Today, we’re entering the Fourth Industrial Revolution, where artificial intelligence, robotics, and the Internet of Things (IoT) are transforming the customer experience. You can already see this change every day: shopping via voice command, autonomous cars, and smart devices that keep you connected and always-on. In the Fourth Industrial Revolution, artificial intelligence will help businesses connect to their customers in a whole new way. 4th Industrial Revolution 3rd Industrial Revolution Intelligence 2nd Industrial Revolution Computing 1st Industrial Revolution Electricity Steam