CHAPTER 1 CHAPTER 2 CHAPTER 3 Our Core Values Our core values are the guiding lights that drive what we do every day. Here’s what our values mean to us: TRUST We communicate transparently with our customers, do what it takes to keep customer data secure, and are completely committed to customer success. CUSTOMER SUCCESS We’re obsessed with helping our customers grow their relationships with their customers. INNOVATION We pursue ideas that could change our company, our country — and maybe even the world. EQUALITY We respect and value our employees, partners, customers, and community members from every background, and we thrive as a result. Our Success Model