CHAPTER 1 CHAPTER 2 CHAPTER 3 Ulster Bank is a Trailblazer Ulster Bank provides a full range of banking and insurance services to personal, business, and commercial customers across the Republic of Ireland and Northern Ireland. Founded in 1863, Ulster Bank employs over 3,000 people and serves 1.9 million personal and business customers. For many financial institutions, servicing existing customers is more cost-effective than engaging with new prospects. But understanding customer needs often ends up as a guessing game. With Salesforce, Ulster Bank is using intelligence to drive decisions across the business, resulting in sharper sales strategies and rich customer insight. Let’s look at how Ulster Bank powers its business with Salesforce. Damien Judge Yvonne Kennedy Head of Business Manager, Corporate Banking, Commercial Excellence, Ulster Bank Ulster Bank