Ethical Leadership and Business | 3 Introduction Societal Expectations of Companies Keep Growing Society as we know it is at a critical inflection Consumers See a Higher Calling for Businesses point. We are in the midst of the Fourth Industrial Revolution — a time of unprecedented innovation that is fundamentally changing the way we communicate, learn, work, and live. Amid this change, consumer expectations of the 90% 93% societal responsibility of businesses keep growing. Today 93% of consumers say companies have of consumers say companies of consumers say companies a responsibility to look beyond profit and make have a responsibility to have a responsibility to look a positive impact on the world — up from 80% improve the state beyond profit to positively of the world impact society in 2016.* Ninety percent of consumers say companies have a responsibility to improve the state of the world. In other words, in the midst of technological transformation, companies are being held accountable for more than the bottom line — today more even than in years past. * In 2016, respondents were asked to what extent companies have this responsibility. In 2018, respondents were asked the degree to which companies have this responsibility. SalesforSalesforcce Re Researesearchch