Ethical Leadership and Business | 1 About This Report For this special report, “Ethical Leadership and Business,” Salesforce Research surveyed more than 2,400 consumers to determine: • Attitudes toward emerging technology and its impacts on society • The role of business in society as the Fourth Industrial Revolution progresses • How business ethics impacts customer loyalty Data in this report is from a double-blind survey conducted in October 2018 that generated 2,401 responses from consumers in the United States. All respondents are third-party panelists. For further survey demographics, see page 17. Due to rounding, not all percentage totals in this report equal 100%. All comparison calculations are made from total numbers (not rounded numbers). Salesforce Research provides data-driven insights to help businesses transform how they drive customer success. Browse all reports at salesforce.com/research. SalesforSalesforcce Re Researesearchch