Introduction That’s why this breaking out in a cold sweat, but the steps playbook is focused outlined in this guide will help you make a plan on what we call and evolve. customer 360 This playbook’s five chapters will begin transformation — an your journey with thought starters and approach that puts practical tips. the customer in the center of your feedback loop and innovation cycle. Customer 360 transformation rallies Mindsets: Common assumptions, every department, employee, and orthodoxies, and actions that can hold a company back or propel it forward. Ideally, stakeholder around customers’ needs. mindsets evolve to put the customer at the center of the business, with priorities determined via customer listening and How to work toward close-the-loop processes. customer 360 transformation with this guide Disciplines: Customer-centric business processes that unite employees, departments, The idea of hitting reset on your organization’s and partners to solve customer needs with the full force of the organization. efforts toward customer centricity may have you Future-proof technology investments that sense and respond to the needs of customers and employees in real time. The Customer 360 Playbook 05