Will we be able to build email templates faster and customize them to our business? Choosing a marketing tool with easy-to-use template builder functionality will let you build custom templates quickly. It can also foster e昀케ciencies across your whole organization by ensuring that everyone building templates uses the same process. Will we be able to nurture our leads? Marketing automation tools that o昀昀er lead grading and lead scoring functionality can help you pinpoint the best leads to nurture. From there, automated lead nurturing makes sure each lead gets the right content based on their engagement history. Look for lead nurturing as part of any marketing tool you consider. Visit salesforce.com/pardot or call 1-800-667-6389 to talk with a Salesforce expert.