1 Contents Introduction .......................................................................................................................................................... 02 Chapter 1: Business Buyers Expect Increased Personalization ............................................................... 03 Chapter 2: Marketing and Sales Alignment Engages B2B Buyers ........................................................... 05 Chapter 3: High-Performing Teams Leverage Account-Based Marketing ............................................. 07 Chapter 4: AI, VR, and AR Offer Innovative Engagement Opportunities ............................................. 12 Chapter 5: Data Drives Intelligent B2B Marketing Decisions ................................................................... 16 Conclusion ............................................................................................................................................................. 18