11 Many ABM users see opportunities to further integrate Contact data or predictive vendors to marketing technology tools. Predictive analytics for find relevant contacts at accounts account selection, website personalization, and 13% account-specific data aggregators currently rank Content management among the favorite options. 12% ABM users plan to adopt the following Social listening applications in the next 12–18 months: 12% Predictive analytics tools for account selection Marketing automation for lead management and nurturing 32% 9% Website personalization to serve relevant content Digital advertising and retargeting 29% 9% Orchestration for intelligent account plans across teams and channels Lead to account matching 26% 7% Business intelligence or ABM data aggregators Dimensional mail to integrate personalized to measure results by account direct mail into digital marketing 22% 7% Chat bots or conversational interfaces 17% Data Source ITSMA Insights to gather market, account, and stakeholder intelligence 13%