18 Conclusion Through marketing and sales alignment, AI-powered ABM, and dynamic data usage, B2B marketers everywhere are finding creative and innovative ways to deliver the personalized buying experiences that their customers have come to expect. In turn, this newly personalized marketing approach has led to increased ROI, customer advocacy, and brand building for companies in a variety of industries. To achieve true success in B2B marketing today, you’ve got to use a mix of digital technologies to anticipate the needs of your buyers, and exceed their expectations for every brand interaction and purchase experience. With sales and marketing teams in all industries moving swiftly to embrace digital transformation, the B2B space will only become more connected and personalized — well into the future. If you’re looking for ways to infuse your B2B marketing strategies with the latest trends, read our e-book showcasing 7 Inspiring B2B Marketing Campaigns.