6 Real-time lead engagement capabilities help sales and marketing teams work more efficiently and win more business. The majority of B2B sales teams who receive real-time, automated opportunity alerts say those notifications make them more efficient. However, only 34% of sales teams currently receive such alerts — so there’s room to improve. Most business buyers also say that sales teams’ awareness of marketing initiatives is a factor in winning their business. High-performing B2B sales teams are 2.1x more likely than underperformers to collaborate with marketing to understand leads: High performers 83% Moderate performers 66% Underperformers 41% 74% 85% of business buyers say of B2B sales reps who receive sales’ awareness of marketing alerts to key actions required campaigns is important on opportunities say these to win their business* alerts help them do their job better *Includes answers of critically or very important Data Sources Connected Customer State of Sales