14 B2B marketing leaders have been contemplating the Ways in which B2B marketers use AI: implications of AI for the past several years. Facilitate online experiences with offline customer data Despite the growing popularity of AI, no dominant use 61% case for the technology has emerged. This may simply Drive next best offers in real time be because use cases for AI are as dynamic and varied as the technology itself. 61% Improve customer segmentation Data Source 60% State of Marketing Create dynamic websites and landing pages 59% Personalize overall customer journeys 58% Facilitate offline experiences with online customer data 56% Personalize channel experiences 56% Programmatic advertising and media buying 56% Automate customer interactions via social media or messaging apps 54% * Data based on marketers who currently use AI.