Salespeople will benefit from AI in three ways: Data is automatically captured, enabling reps to “Y ou could say to your discover best next steps and closest connections phone, ‘Show me leads I’m Predictive sales helps reps prioritize leads and supposed to talk to today,’ respond faster to high-value opportunities and it does those operations Digital assistants will help maintain the for you: analyzes which ones relationship once it’s established by scheduling calls and issuing reminders are at which stage, finds the The move toward making business applications hot leads, and gives you and sales tools more accessible and relevant to our a ranking of which ones digital lifestyles will continue to expand, especially as smartwatches and other wearable devices are further you should talk to first, a integrated into our daily operations and interactions. probability of converting, User-interaction time will shorten from minutes to seconds as contextually aware push notifications bring and the expected monetary speed and intelligence to every sales experience. value when converted.” Chalenge Masekera Data Scientist, Salesforce AI for CRM: Everything You Need to Know 20